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ASUS

Republic of Gamers

MRM/McCann and the StarBeast team inspire gamers with this sci-fi story that unveils the BEAST that is the ASUS Republic of Gamers computer–a machine that can handle all their gaming needs.

With a blend of live-action and vfx we created a gamer-focused aesthetic that captured the target-audience’s imagination while promoting the features of the product.

Here’s how we helped MRM/McCann and ASUS bring their vision to life!

CLIENT VISION

  • Attract and connect with a gaming audience.
  • Bring brand awareness to their new laptop specifically built for gaming.
  • Create a commercial to highlight that their laptops are BEASTS–of the gaming variety.

WHY WE LOVED THIS PROJECT

  • Immersed in a Sci-fi fantasy world with all our favorite elements, Beasts & Monsters
  • Created VFX to connect with a gaming audience
  • Shot on classic, anamorphic lenses
  • most well-known sci-fi sets in LA: Moby Dick 2010, Transmorphers, Firefly, Serenity
    -B-sci-fi movies: our favorite shit!