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Be The Match

Be The Guy

Space 150 and StarBeast Nick Losq increase awareness and raise the number of bone marrow donors in a series of meme commercials in this Award winning, “Be The Guy” ad campaign for Be The Match.

 

With live-action film and real people we make the target audience (millennial males) laugh and ultimately take action to register as a bone marrow donor.

These commercials not only created 212 million media impressions, “Be The Guy” also led to increased donor enrollment by 280%. Here’s how we helped Space 150 and Be The Match Registry bring their vision to life!

CLIENT VISION

  • Create a series of meme worthy videos that speak to and champion the young millennial male.
  • Demonstrate to young men that they can save lives, no matter who you are.
  • Raise awareness of the bone marrow donors cause.
  • Inspire more millennial males to take action and register to donate bone marrow.

WHY WE LOVED THIS PROJECT

  • We worked on a project that created positive social change and awareness.
  • We created unique and hilarious films to highlight the talents of young millennial men.
  • We worked with actors and non actors alike to tell the story.
  • We discovered and championed people’s strange “skills.”
  • We helped increase bone marrow donor enrollment by 280%!

CASE STUDY

Discover how Space 150 went beyond the ordinary with their Be the Match campaign… (Click to view)

ARTICLES

Director Nick Losq on Webby Award Nominated Campaign: “The Work I’m Proudest Of” … (Read the article)

 

AWARDS

  • Nominated for Webby Award for Best Cause Related Campaign

 

CREDITS

Nick Losq (director), Daniell Lovett (EP), Munn Powell (DP)