Space 150 and StarBeast Nick Losq increase awareness and raise the number of bone marrow donors in a series of meme commercials in this Award winning, “Be The Guy” ad campaign for Be The Match.
With live-action film and real people we make the target audience (millennial males) laugh and ultimately take action to register as a bone marrow donor.
These commercials not only created 212 million media impressions, “Be The Guy” also led to increased donor enrollment by 280%. Here’s how we helped Space 150 and Be The Match Registry bring their vision to life!
Nick Losq (director), Daniell Lovett (EP), Munn Powell (DP)