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Bumble Bee Tuna

Balloon

Grey and StarBeast celebrate 100 years of Bumblebee Tuna and capture the same sense of wonder that the Bumblebee tuna balloon captured in it’s balloon ad campaign from the 1970s.

Using Alexa, Canon 5D and Go Pro cameras, we capture the same sense of wonder that the Bumble Bee Tuna balloon captured in its balloon ad campaign from the 1970s.

Here’s how we helped Grey and Bumble Bee Tuna bring their vision to life!

CLIENT VISION

  • Make an emotional connection with their audience.
  • Recreate the iconic bumblebee commercial from the 1970s, as part of an advertising campaign to celebrate their 100th year anniversary.
  • Reintroduce the Bumble Bee Tuna mascot, include the big balloon jingle and show kids chasing the big balloon through the streets.
  • Spark nostalgia of the Bumble Bee Tuna balloon
  • Create the sense of wonder that is in all of us – show excitement not just with the kids but all ages.
  • Have cans of tuna fish float in the air on balloons.

WHY WE LOVED THIS PROJECT

  • We worked with an amazing production team in South America.
  • Built a giant Bumble Bee Balloon.
  • Closed off the streets so we could really parade a giant balloon through the city.
  • We created cans of tuna floating in the air.
  • We captured authentic wonder and delight of people experiencing the brand’s product