Loading..

Natural Light

Nattyisms

72 & Sunny and StarBeast tickle (and taunt) adult-college audiences in this collection of absurd Natural Lite Beer commercials inspired by the Monty Python interstitial animations.

With cut-and-paste live-action and vfx we created unique, unforgettable spots to entice the Adult Swim crowd.

Here’s how we helped 72&Sunny and Natural Light Beer bring their vision to live!

CLIENT VISION

  • Create an unforgettable and ownable look for the first ever Natural Light Beer commercials.
  • Target the over 21 college market with a unique experience
  • Write scripts that would entice Adult Swim / late night audiences

 WHY WE LOVED THIS PROJECT

  • What’s not to love about this project.. it’s out of the box, whimsical and creative!
  • We could throw every creative idea at this one, from breakdancing bananas to pinatas.
  • We had free reign to design and animate to create an unforgettable experience.
  • We partnered in a true collaboration with the agency team at 72 & Sunny.

 

CREDITS

Nick Losq (director), Christopher Clyne (Technical Director / VFX Supervisor)