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People For Bikes

Lasting Change

People for Bikes and StarBeast imagine and bring to life an experiential, eco-friendly, urban playground where riders interact with projection maps of whimsical bike and nature-inspired designs.

With captivating VFX, we created a short social media video intended to raise awareness for the organization People For Bikes and collect enough signatures to push forward legislation to add more bike paths.

Here’s how we helped People for Bikes bring their vision to life!

Making Of

CLIENT VISION

  • Create an experiential event and capture it on film.
  • Create awareness for the organization People For Bikes and collect enough signatures to push forward legislation to add more bike paths.

WHY WE LOVED THIS PROJECT

  • We brought what we normally see on our screens out into the world.
  • We loved that everything was captured in camera. There were no post VFX or clean up.
  • We got to connect with so many people over the love of riding bikes.
  • We got to ride bikes in the empty streets of Downtown LA at night!