Loading..

Porsche

Cayenne Reveal Event

Porsche, Must Films and StarBeast immerse a live audience into a dream-like driving adventure in a live stage production that featured seven, 15-foot high screens.

Porsche and Must Films wanted to create a memorable visual experience for their 2019 Cayenne reveal event in Chengdu, China.  The idea included a stage large enough to feature new Cayenne models driving through a variety of landscapes–some real, some fantastical. They needed to mesh floor projections with high definition LED screens to create an inviting driving experience to entice their audience. This sounded like just the artistic and technical challenge that we LOVE.

Here’s how we helped Porsche & Must Films bring their vision to life!

CLIENT VISION

  • Porsche and Must Films wanted to create an impactful visual experience for the 2019 Cayenne Reveal event in Chengdu, China
  • The visuals needed to tell a story that felt adventurous and dreamlike
  • The content needed to fill 7, 15-foot high screens without losing high-quality resolution

WHY WE LOVED THIS PROJECT

  • We got to play on BIG screens. We love the technical challenge of big screens.

CREDITS

Chapin Melcher (Must Films, Executive Producer),

Nick Losq (Director), 

Christopher Clyne (Technical Director / VFX Supervisor)