Yo Kai Watch

Wib Wobs

Level-5 and StarBeast craft an ad campaign to introduce the mobile game Wib Wobs to the western world, and develop brand awareness in the states for Yo Kai Watch–one of the largest media franchises in Japan.

Blending 3D animation, 2D animation, VFX and design, we had a blast bringing life and personality to these whimsical characters.

Here’s how we helped Level 5 bring their vision to life!



  • Introduce the “Wib Wobs” and Yo Kai Watch to the western world in a fun and engaging way.
  • Re-imagine the Yo Kai watch charaters as jellybean shaped “Wib Wobs” that mimic the characters’ shape and actions in the mobile game.


  • We love anime.
  • We were able to work directly with the Wib Wob and Yo Kai Watch creators on this project, which made our 12-year-old selves jump for joy!
  • We love bringing characters to life no matter the level of complexity and couldn’t be happier with how these turned out.